Formless, Inc is a family of companies and brands on a mission to serve at scale. We do this by leveraging design, technology, and customer-focused solutions.


Our goal from day one is to create purpose-driven brands that solve problems for our customers.

Founded in 2012, Formless started with a computer and a vision. Today, Formless continues to grow into a purpose-driven company focused on building value-added services and products.

Like our name and logo, which symbolizes the flow of water, we continue to overcome obstacles and challenges in our path through continuous improvement. Like water, we can be supple yet strong to overcome anything. This is our way.

A vision towards the future

Our vision is to build enduring long-term, yet forward-thinking brands, that make a positive impact on the world with technology and a relentless customer-driven focus.

The Formless Group currently controls and invests in several private media, software, education, and e-commerce businesses.

We love building and investing in disruptive companies and brands, where we can deploy capital and resources. Each company remains independent to develop it’s own brand, backed by our support.

Each company in our family is built or selected to solve a specific problem through the application of innovative technology while staying firm in our roots of customer service and over-delivering of value.


We do our best to create an entrepreneurial driven culture at the forefront of everything we do. While our team is working for the benefit of the whole, it is also important to work for and improve yourself. To come up with independent ideas and to stress-test them. To work hard, and enjoy what you do. This is ingrained in everything we do at Formless.

Want to join us? We love working with pioneers, misfits, and rebels that want to change the world. If you want to evolve yourself while challenging the status quo, we would love to get to know you.


With our customer-first approach, our primary focus is and always has been top-quality customer service. This is not something we just say for brownie points, it’s rooted in our core. Our team is always thinking about the customer first and how to improve their experience in every way.


When working with us, we always aim to provide more value than we receive through our value-added products and services. By joining our team you will be a part of this value-driven mission.


We never sacrifice integrity for profits. That’s why we build purpose-driven companies and brands that do good in the world.

challenge the status quo.